A lot of people have asked me “Why ‘Purple Social'”? If you have started your own business or you are just in the process of starting, you will probably find that choosing a name is really tricky. So let me explain how Purple Social got it’s name.
- I wanted the brand to relate to both men and women. As part of my target audience is working parents I wanted to make sure that I appeal to Mums and Dads, so Purple seemed like a good brand colour to go with.
- I wanted to stay away from corporate colours. Blue branding can sometimes seem cold and uninviting, a bit more suited to big corporate organisations than local business.
- Purple Social is a relaunch of my digital marketing business that I was running for 10 years before I was diagnosed with a brain tumour. To cut a long story short, I am now Epileptic due to infection after surgery (read http://www.mybraintumourblog.com if you want to know more). The colour associated with Epilepsy is Purple, hence you will find that most Epilepsy charities have purple branding.
- I hope to work with people who have struggled to get back to work after illness by supporting them to launch their own business. Employment can be difficult for people burdened with a stigma due to a condition such as Epilepsy. Purple is a comforting and trustworthy colour to associate with a business hoping to work with people who may have low self esteem.
- Purple Social will eventually evolve into ‘Purple Blogs’, ‘Purple SEO’, ‘Purple Networking’ – you get the picture – so the name will help brand consistency across all of these areas.
You may have noticed that I have started referring to ‘me’ instead of ‘we’. That is because I decided that I needed to be more personal with my blogs. Although there are other people who will be working alongside me at Purple Social I will be the main contact, and I prefer writing in the first tense anyway. See I told you I would change the rules as I go along!
I hope that helps to explain why I chose Purple Social as my business name. But remember, whilst your business name is important it is not the ‘be-all-and-end-all’. Would my business succeed if I called it ‘ABC Media’ or ‘Bob’s Blogs’. Yes it probably would. The point is, it’s the work you put in, the way you market and most importantly the reputation you build.
Are you struggling to come up with your business name? If so, why not get inspiration from our Facebook page by asking people for their thoughts? Introduce yourself and tell us a little bit about your business. You never know, your perfect business name may be waiting to be discovered today!